Why UX/UI design is so important and how it helps you develop a great product

UI and UX, the two sides of the same coin

UX (User Experience) and UI (User Interface) are terms that mean very different things, but only together can they help create digital products that users fall in love with. Today, when the ability to replicate the functionality of a product has increased and more and more companies are launching products that solve the same problem and offer similar features, the Unique Selling Proposition (USP) is defined in terms of design and ergonomics. 

Therefore, if you want your digital products to stand out from the crowd and conquer the market, you need an innovative UX/UI design- the same holds true if you want to grow employees’ productivity with highly intuitive, and user-friendly business applications.

But it is important to understand the difference between the two terms. UI is directly related to how to present your product, and UX as to how it works, the interaction between the app and the user. UI is limited to digital products, UX applies to any type of product or service. Both are mandatory in the process of creating a product, but UI is only a small fraction of the ecosystem that generates and influences the UX of a product.

UI Design involves managing and manipulating various forms of content (text, images, graphics, video), fields, and functions (buttons, labels, boxes, commands, drop-down lists) but also action items (what happens when you click on). It requires a touch of art and emphasizes emotion, and the goal is to create a clean and beautiful interface that will make the digital product very attractive to users.

UX Design has a much wider spectrum and includes several elements (architecture, interaction, content, user research) which together highlight the product’s ability to meet the specific needs of other users. Emphasizes usability, efficiency, and even the pleasure of using a product.

How can UX/UI design helps you?

IT Teams has been operating in this domain for more than a decade, so we have learned from experience that UX designers need to communicate a lot with UI designers in order to make them aware of the exact interaction that future users will have with the product. Even if you find individual UI and UX jobs in the market, they are usually combined into a single position wearing both UX & UI hats. This approach has a bigger impact on the product and greater chances to generate a positive customer experience. 

In IT Teams projects, UI/UX designers create and iterate end-to-end user experiences. For such a role, you should expect:  

• Analyzing requirements from the business and the user’s point of view and developing the product UX and the Visual Design 
• Developing the look and feel of the product and routinely implementing all design details up to the documentation.
• Translating requirements into style guides, design patterns, and attractive user interfaces
• Creating user flows, wireframes, prototypes, and mockups
• Developing input controls and navigational components and designing graphic user interface elements ( menus, tabs, and widgets) 
• Teaming with the product, engineering, and management 
• Incorporating customer feedback, usage metrics, and usability findings into the design to enhance user experience
• Prototyping the product considering target groups and user requirements with an eye for holistic user experience
• Troubleshooting any UX/UI problems (interface errors, understanding errors, responsiveness, etc)

Need UX/UI Designers? Contact IT Teams

UI/UX design is for companies that create and deploy digital products, externally but also internally.

If your company wants to be competitive in the market and differentiate through digital products and services or try to offer an efficient working environment for its employees, you have to invest more in a user-centered approach, usability, and UX/UI Design. For sure you need good UI/UX designers to create a great interface for your apps, and generate an awesome user experience, for customers or employees, in equal measure.

So if you are looking for UX/UI designers to strengthen your team and develop innovative digital products faster and better, you should have IT Teams on your contact list. Contact us anytime, and we will definitely find a solution.